The Indian Media and Entertainment (M&E) industry is a rising sector for the economy and is making strides towards high growth. The Indian M&E industry backed by increasing advertising revenues and rising consumer demand. The industry has been largely driven by increasing digitization and higher internet penetration over the last decade. Its different constituents- film, TV, publicizing, print and advanced- have seen an enormous development over the last couple of years.

As per recent trends observed, the Indian media and entertainment (M&E) industry grew at a CAGR of 10.90 per cent from FY17-18 and is expected to grow at a CAGR of 13.10 per cent to touch INR 2,660.20 billion (US$ 39.68 billion) by FY2023 from INR 1,436.00 billion (US$ 22.28 billion) in FY18.

India's media consumption has grown at a CAGR of 9 per cent during 2012-18, almost nine times that of US and two times that of China. India’s advertising revenue is projected to reach Rs 1,232.70 billion (US$ 18.39 billion) in FY23 from Rs 608.30 billion (US$ 9.44 billion) in FY18. The industry provides employment to 3.5-4 million people, including both direct and indirect employment in CY 2017 as per the IBEF report.