FMCG
FMCG
FMCG is an old school and has transformed in many ways to maximize reach to the end consumer...
FMCG is an old school and has transformed in many ways to maximize reach to the end consumer...
FMCGs have a short shelf life span, as they are either high in demand (e.g., soft drinks and confections) or perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, consumed rapidly, priced low, and sold in large quantities. They also have a high turnover when they're on the shelf at the store.