The norm has changed and we have moved beyond the physical newspapers and television. Innovation is at the rise and we are surrounded by a treat of entertainment in the form of online video streaming, a new era of social media, micro-blogging, messaging to photo and video sharing. The users have moved to a subscription-based model meaning pay as you go. The growth in data consumption, M&A activity, and network access is the future. The scope in OTT, virtual reality and internet advertising are far from over making room for Indian companies.