Logistics is no more limited to transportation. Today, a lot more is required to enable efficient and optimal supply chain management. Technological innovations in logistics can help combat real-time hurdles. The increase in supply chain visibility stems from the need to mitigate conflicting business interests and the changes in patterns of consumer demand in relation to transparency. Modern AI-based solutions provide real-time tracking of fleet and workforce from the first mile to long haul to the last mile which allows businesses to analyze the entire supply chain operations using heat maps, trend lines and planned versus actual SLA comparisons. New-age solutions provide automated delivery routes after the evaluation of multiple real-life constraints and existing data like traffic, shipment volume, shipment type, halts, and delivery time to name a few.